Maud Mulder Graphicdesign _ Artdirection

Glamour cigarettes packaging

Posted in packaging by muldermaud on octobre 20, 2011

MAISON DES FUTAILLES

Posted in branding by muldermaud on octobre 8, 2009


Constituée en tant que MAISON DES FUTAILLES en 1999, l’entreprise a poursuivi sa lancée avec la création d’une force de vente en 2003. Son acquisition en 2006 par Kruger Vins et spiritueux témoigne de la valeur de cette entreprise qui occupe une place de choix sur le marché québécois des vins.

WONDERBRA

Posted in branding by muldermaud on octobre 8, 2009


The WONDERBRA is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the WONDERBRAa name was first trademarked in the U.S. in 1935, the brand was developed in Canada. Moses Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as «WONDERBRA, the company.» In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today’s WONDERBRA.

In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s WONDERBRA was repositioned as the company’s fashionable and sexy brand, and became the Canadian market leader.
In 1991, the push-up WONDERBRA became a sensation in the UK, although it had been sold there since 1964 under license by the Gossard division of Courtaulds Textiles. Sara Lee Corporation did not renew Gossard’s license and redesigned the push-up style for the reintroduction of the WONDERBRA to the U.S. market in 1994.

Since 1994, the WONDERBRA has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal. In its native Canada, however, the brand promotes the functional qualities of its products—a departure from the strategy that made WONDERBRA the top-seller in the 1970s.

HANES

Posted in édition by muldermaud on octobre 8, 2009


HANES (introduced in 1901) and HANES HER WAY (introduced in 1986) are brands of apparel currently owned by the HANESBRAND.
In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called HANESBRAND Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company’s portfolio of brands include Hanes, Champion, Playtex, Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
HANESBRAND has been recognized for work that it has done for the environment, including «green» buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.
The brand’s two main competitors are Fruit of the Loom and Jockey.

HANES

Posted in website by muldermaud on octobre 8, 2009


HANES (introduced in 1901) and HANES HER WAY (introduced in 1986) are brands of apparel currently owned by the HANESBRAND.

In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called HANESBRAND Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company’s portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex, Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
HANESBRAND has been recognized for work that it has done for the environment, including «green» buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.
The brand’s two main competitors are Fruit of the Loom and Jockey.

BAROK

Posted in packaging by muldermaud on octobre 8, 2009


BAROK est une gamme de cosmétiques de luxe pour une femme raffinée.
Déclinée en trois gammes pour trois types de femmes (aquatique, religieuse et théâtrale) cette ligne vous emmène dans un monde de fantaisie baroque.

DOYLE

Posted in publicité by muldermaud on octobre 8, 2009


Présent depuis plus de 30 ans DOYLE compte maintenant 9 boutiques. Le domaine de l’optique a subi plusieurs changements de visages au cours de ces 30 années, mais leur priorité est toujours demeurée le bien-être des gens…

Le bien-être c’est :
Recevoir des services de santé oculaire fiable.
Être traité avec des instruments de fine pointe.
Pouvoir choisir des produits différents qui sauront plaire à vos goûts.
Jouir de garanties solides pour protéger votre investissement.

QUICKSERIES

Posted in édition by muldermaud on octobre 8, 2009

QUICKSERIES™ is an innovative, pocket-size reference guide.
Each QUICKSERIES™ guide delivers clear and concise content to its intended readers. QUICKSERIESs™’ unique format allows readers to quickly find what they’
Complex content is effectively edited and streamlined: lengthy instructions, procedures, policies, etc. are converted to lists, charts, tables and diagrams.
QUICKSERIES™ guides are written or licensed by industry experts and opinion leaders.

EXLAX

Posted in publicité by muldermaud on septembre 30, 2009

 

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